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What is a Sustainable Production?

A sustainable production is the creation of film or TV content where negative environmental impact from filming is minimised and positive social legacy  from the production is maximised. Sustainable productions incorporate sustainability standards and practices within the planning and pre-production phases to minimise travel, waste and energy use and to maximise local sourcing, employment and lasting benefit to communities. With the average blockbuster film producing 2,840 tonnes of CO2 and just an hour of TV emitting 9.2 tonnes of CO2, the industry is now taking an active role producing more sustainable and more impactful content through initiatives such as Albert (UK) and PGA Green (Producers Guild of America). Editorial voice is also leveraged in sustainable production to highlight climate issues and address social inequality, although balancing against the environmental impact of the productions presents challenges (for example, natural history documentaries).

 

To find out more and hear how this impacts your business, talk to us, the sustainability in business specialists at hello@futuretivity.com

 

 

References

Albert: https://wearealbert.org/

PGA https://productionguild.com/members-hub/member-resources/sustainability/pga-green-sustainability-page/