What is Sustainability?
Sustainability is meeting our own needs without comprising the needs of future generations. Sustainability integrates environmental, social and economic considerations to optimise the use of finite natural resources, achieve social equity and deliver economic wellbeing. Sustainability as a value is demonstrated through the policies, behaviours and activities of individuals, business and civic organisations. The sustainability market is set to be worth $12tr by 2030 as consumers and businesses prioritise nature-friendly and socially impactful values. The three pillars of sustainability - environmental, social and economic – are often referred to as the ‘three Ps’ of people, planet and profit, adopted by companies focusing on the ‘triple bottom line’ of environmental and social value alongside financial performance.
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