What is Sustainability Worth?
Sustainability is worth more to businesses than just compliance - delivering revenues, marketing benefits and reputation. The value of the sustainability market is due to reach $12 trillion per annum by 2030, with eco-marketed products growing 5-6 times faster than market averages. Benefits of sustainability to businesses include improved reputation (60%), improved profitability (53%), lower costs (30%) and increased production (30%).
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Rainforest Alliance: https://www.rainforest-alliance.org/business/marketing-sustainability/what-is-the-business-value-of-sustainability/#:~:text=Sustainability%20sells&text=98%20percent%20of%20businesses%20who,increased%20production%20(30%20percent)