cu orange slices.jpg

What is Greenwashing?

Greenwashing is creating a false impression or a misleading claim that a company’s products or operations are more sustainable or environmentally sound than they actually are. Often used to capitalise on growing interest in climate change, consumer demand for sustainable products and investor focus on ESG products, greenwashing repositions and rebrands companies with inaccurate or unsubstantiated information about their environmental and social impact, such as recycled packaging, carbon footprint and worker conditions.

 

To find out more and hear how this impacts your business, talk to us at hello@futuretivity.com

 

 

References:

Investopedia: https://www.investopedia.com/terms/g/greenwashing.asp